What is Blogging

Blogging is a discussion or informational website published on the World Wide Web consisting of various subjects, topics, headlines, and niches.

Your drive to blog should be fueled by a passion to succeed and provide information. use your passion as your drive and your content as your reward. Once you start creating content, I guarantee you will see how addictive and lucrative blogging can actually be.

Why Blog?

Three reasons:

  1. Share passion, ideas, interest;
  2. Earn a reward/compensation for your hard work;
  3. Build an email list for more interaction/engagement.

Whom do you blog for?

Like-minded people — anybody with similar interest and passion.

How do you get people to read your information on the blog (traffic source)?

How do you get people to read your information on the blog (traffic source)?

Sharing on social media, interest groups, SEO, advertising, etc.

What is the purpose of blogging?


  1. To share your ideas, passion, and interest with the world, especially with like-minded /specific people or people with similar interests.
  2. To educate and inform people, describe, and direct people to a product or a situation.
  3. To earn a reward (money).
  4. As a
  5. To express mastery or expertise in a field of study.
  6. To sell a special or expensive product (hard to sell). E.g. Luxury cars, clothes, real, etc.

How do you know if people are interested in the information you share on your blog?


  1. Through comments, shares, interaction, clicking on links to the details pages, opt-ins (giving you their email address for more information or anything valuable you offer). Comments and social media shares are the icing on the cake when it comes to your blog. This means two things:
  2. You are getting traffic to your blog.
  3. People are interested in your content.

How do you make money with your Blog?

 1. Writing to promote your own product;

  1. As an Affiliate – writing to promote other people’s product and earn a commission,
  2. Blogging for other companies on their website, social media posts, magazines, etc. to get paid directly.
  3. Writing for sales promotion sites or social media platforms, etc.

Blogging Statistics and Facts


  • Approximately 409 million people view more than 20 billion web pages per month.
  • About 70 million posts are being published each month by WordPress users.
  • 77 million new blog comments are generated by readers each month.
  • 71% of WordPress sites are written in English.

What tools are needed for blogging?

There are numerous tools used to build and publish blogs. Among these are website design tools from WordPress, Click bank and other web hosting services,

Email collection and database management. These are platforms or services offered by companies, e.g. Get Response, Constant Contact, chimp mail, and more.

Tips and tricks about blogging

Stop thinking about money first as the ultimate purpose for your blog. Rather focus on how to get readers/ visitors to your blog, build royalty and capture more email addresses. Also focus on building a relationship with your readers, then you can think of how to make money with your blog.

  1. Even though money may be the main motivating factor for blogging, successful bloggers start as a passion and then advance to make money second. Think of your blog to educate, inform, and guide.
  2. Always ask what is next.
  3. Do not be overwhelmed with information.
  4. Stay focused and do not get distracted.
  5. Understand what you are doing at every level.
  6. You will not know about blogging until you actually start. You’re going to have to step out and get started, with courage, to find these things out yourself.
  7. There are different ways to do it but the same logic.

How to start a blog

Consider the main purpose as providing information, educating and guiding and sharing information with people to get a personal perspective on things. Writing in a very informal and conversational style has proved to be successful. In other words, you don’t need to be a great writer to be successful.

Also, you do not need to be an expert on any of the topics you write about to have a successful blog. However, you must be passionate about the topics you write about.


Some successful bloggers’ objectives

Share your story. A blog allows you to have a voice and be heard. You can share your story with the entire world if you so choose.

Make money from your writing.

Blogging can be quite lucrative if done correctly. You may earn passive income from your blogging since one piece of writing can earn you money over a long period of time. Read more on this…

Recognition for yourself or your business.

A successful blog makes your idea into a reality and can gain you a ton of recognition in your respective topics. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.

Find a community. 

Blogging can be made interactive. The comment part of blogging makes the interactive (interaction) part possible and make(s) it feasible to connect to like-minded people. It gives you the opportunity to learn from your readers as well.

Also, it allows you to build trust and loyalty with your readers and opens up the door to making money from your blog. This is where you build your email list. Read more on this…


 Eight steps of starting a blog (building process blocks)

  1. Choose your blog niche. This is very important in that it guides and drives all your writing effort in to your subsequent writing. This is your passion.
  2. Choose a blog name. A name that can reflect or associate or connect to you ran writing passion and topic may work well and lead to success.
  3. Choose your blog topic. If you have chosen your niche well, it should be easy to find topics to write about. Here are some suggestions to get you started if you are having difficulty settling on a niche:
  1. Life Experience. Sharing life lessons and knowledge can be incredibly helpful to others in similar situations.
  2. Hobbies and passion. g. cooking, travel, fashion, sports, and cars are all classic examples.
  3. Personal Blogs. A personal blog is a blog all about you. Include a variety of topics, from things you do, clothes you wear, friends you have, your hobbies, etc. on a daily basis. 
  4. Get your blog online
  5. Find a website and domain Hosting service.
  6. Register your domain.
  7. Choose a hosting package (as a starter buy the basic plan; you can always upgrade later).

Customize your blog.

Cultivate a unique style of writing. You are assured of success this way.

Start writing your blog.

Here are some very important factors to consider when writing your blog.

1. Firstly, set up your blog properly; remember, your post is a dynamic content and must be set up in the right way to accommodate (leave room for) future improvement and expansion. Secondly, an amazing content is the key to a successful blogging. One of the easiest ways to write content that people actually want to read is to answer a question about your topic that you have yourself. Chances are, if you are wondering about something, so are other people. Obviously you will need to do some research to find the answer, but once you do, you will be providing valuable content that people actually want to read and share with their friends. Writing styles, images, videos, different fonts and colors all make your content look (delete) eye-catching and interesting. Lastly, promote your blog. Setting up your blog properly and creating great content does not guarantee that anyone will ever see it. Because of this, promoting your blog correctly is a requirement if you want to be a successful blogger.

  1. Promote your blog. 
  2. Majority of bloggers fail in this area. This is because either they don’t know how, or they don’t think it is necessary to intentionally promote or market their creative content. This is the beginning of the money-making process. You don’t need to hire a marketing professional to do this for you. There are simple ways you can do this free or with little money.

Here are seven major ways you can promote your blog.

  1. Email marketing.

You need new readers to your blog, and also, you have to keep first-time readers coming back!

This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, but also allows you to build a closer relationship with your readers.

There are several tools out there to help you collect emails (see a few below…)

GetResponse is one the most simple and easy-to-use tools for your email marketing (collecting readers’ email and engaging with them).This is a broad topic by itself. (Read it here: “guide to email marketing for beginners”).


  1. Social Media networks

Facebook, Google, Instagram, Pinterest, Twitter, etc. come to play a huge role in this. When you post something on your blog, make sure that you also post a link to your blog post on your social accounts.

They also help to connect with other people interested in your topic. Send a friend request to the top bloggers in your niche and make sure to follow them on Twitter as well.

You may be surprised at just how many people will find your post interesting and then share the link with their friends, and their friends share with their friends as well, and on and on.

 2. Comment on blogs

The comment section of a blog is a valuable tool to interact with readers and a way to get a feed-back on what readers think about your blog. You can also leave comments on others’ blogs along with a link back to your own blog.

 3. Links to other blogs

You can write to respond to others’ blogs. This is called, “trackback”. When you do this, make sure to link to the blog you are responding to.

 4. Guest posting

Another way to get readers of other blogs to hear about your blog is to write guest posts.
To write a guest post you simply need to contact other blog owners and offer to write a post for their website.

There are few bloggers out there who are open to this idea. You provide them with quality content, and in return you put a link to your blog in your post. If people enjoy your guest post then they are likely to visit your blog for more great content.

 5. Online forums

Many forums will allow you to post a link to your site in the signature that goes at the bottom of every post you write. Some forums may require you to make a few posts before letting you do this.

Once you have joined a forum, make helpful posts. Just as with blog commenting, the content of your forum posts needs to be high quality and helpful. People are not going to want to read your blog if they don’t find your forum posts to be helpful and interesting. 

  1. Frequent posting

All the promotion methods above focus on getting new readers to your blog. This is usually the most difficult step for any blog. However, you also need to make sure that once readers find your blog they keep coming back!

Making new posts frequently (at least once a week,) is the key to building up and keeping a large following. 

  1. Make money with your blog
  2. 1. Building Your Readership

There are lots of ways to monetize your blog once you have a good number of visitors. But when you are just starting out you won’t have many readers, so it’s important to make the most of each one. 

Here are a few general blog topics that you can choose from

  • Business
  • Lifestyle
  • Health and Fitness
  • Parenting
  • Education-training
  • Tech
  • Recipes
  • Travel
  • DIY and Crafts
  • Specific Diets (Keto, Vegan, Etc.)
  • Finance
  • Home Decor
  • Beauty and Fashion
  • Making Money Online
  • Relationship Advice
  • Games/intertainment